Thursday 29 March 2012

What types of businesses get mystery shopped?




Most businesses can make use of mystery shopping. After reading this article, you will be amazed by the range of businesses that actually outsource the service to specialised companies such as Mystery Customer Pty Ltd to mystery shop them.

Where there are customers, there are customer touch points. Management often like to know how their employees are performing on the front line by keeping an eye on them through services such as mystery shopping. By knowing what happens, it allows the business to focus on things such as retraining staff.

Even manufacturing businesses which don't deal directly with the end consumer may carry out mystery shopping programs to find out how their products are being promoted and sold by the reseller.

Industries including: retail, accommodation, restaurants, transport, communication, finance, property, government, health and recreation are known to conduct mystery shopping programs to pin-point a number of key concerns so they can improve their business.

Here's a scenario:
  1. The dealership you bought your car from that you drove to the shopper centre is probably mystery shopped by the manufacturer or even by the dealer themselves.
  2. The shopping centre you frequently visit may conduct mystery shopping to find out whether the stores inside the centre are performing to certain guidelines.
  3. The bank you visit to withdraw money from most likely gets mystery shopped to see if the staff members know their products and if they can be helpful to everyone they deal with.
  4. After withdrawing your money to start shopping, you walk into the department store to look for a new TV. The department store might have a mystery shopping program in place to see whether or not the staff members were able to help you. In addition, the TV manufacturer might also be conducting a program themselves to see whether or not the staff member is providing the correct information and whether or not they are recommending their product over that of the competitors.
  5. After all the shopping is complete, you decide to have a little bite at takeaway coffee chain. Believe it or not, they probably use mystery shopping services as well. 
Feel free to wander around your local shopping centre. There is a good chance that 50% or more of the stores have used or are currently using mystery shopping.

What does that mean for you as a shopper? There are plenty of jobs in and around your area. You just need to find the companies conducting them. 


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